Supermarket Planograms in 3D

Justin Bovington of Rivers Run Red shows us how they use a virtual world immersive experience to help market test product identification and supermarket displays.

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Rivers Run Red Goes To Your Grocery
Submitted by Texas Timtam on 15 March 2010
gracer's picture

There's no surprise that every brand marketer in the world wants to grab your attention when you stroll down the supermarket aisle. Justin Bovington shows us how Rivers Run Red is mapping your experience of choosing a box of cereal into a virtual one. Watch the presentation yourself on Virtual Worlds Keynote and learn what a practical planning tool this is for their clients.

http://business.treet.tv/shows/virtual-keynote/episodes/justin-bovington

Today: Schneider Electric and IBM Do Strategic Planning
Submitted by Caleb Booker on 1 March 2010
onderskall's picture

Anders Grondstedt, President - The Grondstedt Group Inc.

Join us today at 2pm Pacific Time in Second Life (by clicking here) for a rare opportunity to see how high-level executives make some of their biggest decisions. I'm very excited to announce that our guest on Virtual Worlds Keynote this week will be Anders Grondstedt, someone with tremendous experience both as a developer and as a speaker on all things virtual. Here's the breakdown of today's session:

VWK Update: Real World Expos in Virtual Spaces
Submitted by Caleb Booker on 22 February 2010
onderskall's picture

Last week we held the very first session of Virtual Worlds Keynote with guest speaker Jonena Relth, President of TBD Consulting. Her topic was "Why We Sold Our Real Building and Went Totally Virtual" and proved to be a valuable resource for anyone who has ever considered taking a team online. I loved how grounded in real-world concerns her approach was, and the story that she tells about the discovery of this new tool is meaningful for a wide variety of professionals.