Helene Zuili shows how her company uses Second Life to prototype and rehearse in preparation for a RL trade show exhibit. From the conception of the booth to marketing and sales, they used a virtual world to complement the real world booth in an exhibition and optimize the investment.

Auggie's picture

A Brief Brief

For two days Second Life's favourite and most watched media network is throwing open its doors in a bonanza of style, content and fun. All your favourite Treet shows have booths and events happening during the two day event which will blow your socks off (even if you're barefoot).

The Expo will be held on Tropical Treet (http://slurl.com/secondlife/Tropical%20Treet/134/214/22) with a mixture of scheduled events and high profile shenanigans going on through out the weekend. There's hunts, prizes, freebies, music, live shows and a chance for you to be on TV.

gracer's picture

There's no surprise that every brand marketer in the world wants to grab your attention when you stroll down the supermarket aisle. Justin Bovington shows us how Rivers Run Red is mapping your experience of choosing a box of cereal into a virtual one. Watch the presentation yourself on Virtual Worlds Keynote and learn what a practical planning tool this is for their clients.

http://business.treet.tv/shows/virtual-keynote/episodes/justin-bovington

onderskall's picture

Anders Grondstedt, President - The Grondstedt Group Inc.

Join us today at 2pm Pacific Time in Second Life (by clicking here) for a rare opportunity to see how high-level executives make some of their biggest decisions. I'm very excited to announce that our guest on Virtual Worlds Keynote this week will be Anders Grondstedt, someone with tremendous experience both as a developer and as a speaker on all things virtual. Here's the breakdown of today's session:

onderskall's picture

Last week we held the very first session of Virtual Worlds Keynote with guest speaker Jonena Relth, President of TBD Consulting. Her topic was "Why We Sold Our Real Building and Went Totally Virtual" and proved to be a valuable resource for anyone who has ever considered taking a team online. I loved how grounded in real-world concerns her approach was, and the story that she tells about the discovery of this new tool is meaningful for a wide variety of professionals.

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