There's no surprise that every brand marketer in the world wants to grab your attention when you stroll down the supermarket aisle. Justin Bovington shows us how Rivers Run Red is mapping your experience of choosing a box of cereal into a virtual one. Watch the presentation yourself on Virtual Worlds Keynote and learn what a practical planning tool this is for their clients.

http://business.treet.tv/shows/virtual-keynote/episodes/justin-bovington

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